BOOKED is a modern, minimal booking platform designed specifically for independent beauty professionals — lash artists, nail techs, brow artists, and solo studio owners who rely heavily on social media to attract clients but lack a professional, brand-aligned booking experience.
Booking SaaS Platform
Product Design, UX/UI, Front-End System Design
Next.js, React, Supabase (Auth & Database), JavaScript, HTML/CSS, UX writing, Conversion UX, Figma (concept), API logic
Independent beauty professionals face three major challenges when managing bookings:
• Existing tools feel impersonal and visually cluttered
• Policies and studio rules are often hidden or unclear, causing no-shows and disputes
• Booking experiences rarely reflect the artist’s personal brand
This leads to inconsistent client expectations, higher no-show rates, and a booking flow that feels disconnected from Instagram-driven client acquisition.
BOOKED reimagines booking as a brand experience.
It combines a calm, mobile-first booking interface for clients with a clean admin dashboard for artists — allowing them to manage services, availability, studio rules, and policies while maintaining a luxury, minimal aesthetic.
Every part of the experience is designed to feel soft, modern, and intentional — reducing friction, increasing trust, and helping artists present themselves professionally online.
Client-Facing Experience
• Service selection with pricing and duration
• Real-time availability calendar
• Time slot generation based on studio rules
• Policy acknowledgment before booking
• Minimal, distraction-free checkout flow
• Instant booking confirmation screen
Admin Dashboard
• Weekly availability scheduling
• Service creation and management
• Appointment management
• Editable cancellation, late arrival, and no-show policies
• Booking rules (minimum notice, max days in advance, etc.)
• Calm, mobile-friendly admin UI
BOOKED follows a quiet-luxury UI approach inspired by modern beauty brands, Apple Calendar, and Notion-style clarity.
Design principles:
• Large spacing and soft cards to reduce cognitive load
• Neutral beige and cream tones for warmth and trust
• Rounded UI to feel welcoming rather than “software-like”
• Clear step-by-step booking flow that feels guided, not transactional
The result is a booking system that feels human, calm, and premium — rather than technical and overwhelming.
Each step is visually separated to prevent overwhelm and guide the user through the process naturally.
BOOKED transforms a basic booking link into a brand-level experience.
It helps independent beauty professionals:
• Look more professional online
• Reduce no-shows with transparent policies
• Increase booking confidence
• Create a calm, trustworthy client journey
• Run their studio operations in one clean system
