DAGRACA Lounge
Brand Identity – Logo Design
December 10, 2024
Objective
The goal of this project was to design a sophisticated and feminine logo for a beauty brand that blends modern elegance with a hint of Middle Eastern influence. The brand required a timeless and versatile logo that would resonate with a clientele seeking luxury beauty services and products.
Design Approach
The logo features a clean serif font encased within a delicate rose gold geometric frame. The choice of rose gold adds a touch of glamour and femininity, while the clean lines of the frame symbolize structure, precision, and professionalism—core qualities of the beauty lab. The serif typeface adds a classic, upscale feel, enhancing the brand’s luxurious image.
Tools Used
Outcome
The final design captures the essence of the brand: elevated, graceful, and chic. It works seamlessly across various brand materials, including business cards, packaging, social media, and the website. The rose gold frame adds just the right amount of visual interest without overpowering the name, ensuring strong brand recognition.