LashBloom is a sleek, conversion-focused landing page designed for independent lash artists to showcase their services, attract new clients, and streamline bookings through Acuity Scheduling. The goal was to create a visually appealing and user-friendly design that reflects the luxury and precision of the lash industry while ensuring seamless booking functionality.

Objectives:

• Create a High-Impact Visual Design: Craft a stunning first impression with an elegant, modern aesthetic tailored for lash professionals.
• Boost Client Bookings with Acuity: Integrate Acuity Scheduling for effortless appointment management directly from the landing page.
• Responsive Design: Ensure flawless performance across all devices, especially mobile, where most beauty clients engage.

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Scope of Work:

1. Discovery & Research:
   • Conducted mood board creation to explore design inspirations (minimalist beauty sites, luxury aesthetics).
   • Researched target audience preferences, focusing on lash clients aged 18-35 looking for high-end services.
2. Wireframing & Prototyping:
   • Designed low-fidelity wireframes to outline the page structure: Hero section, About, Services, Portfolio, Testimonials, and Booking CTA.
   • Created interactive prototypes using Figma to test user flow and layout effectiveness.
3. UI Design:
   • Developed a clean, sophisticated design with plenty of white space, bold typography, and subtle animations for an elevated feel.
   • Focused on intuitive navigation with sticky CTAs and smooth scrolling.
4. Acuity Integration:
   • Designed custom booking buttons and embedded Acuity’s scheduling widget for a seamless client booking experience.
   • Ensured Acuity’s calendar interface blended perfectly with the landing page’s aesthetic.
5. Brand Kit Development:
   • Defined the visual identity to ensure consistency across all marketing materials and digital platforms.
6. Final Design & Handoff:
   • Delivered high-fidelity mockups, style guides, and assets for seamless development.
   • Provided developer-ready specs with clear guidelines for responsiveness and Acuity integration.

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Brand Kit:

1. Logo:

• A minimalist, elegant wordmark with a delicate lash icon subtly integrated into the typography.

2. Color Palette:

• Blush Pink (#F9E6E8): Soft, feminine background shade
• Deep Charcoal (#333333): For text and contrast
• Ivory White (#FFFFFF): Clean, crisp negative space
• Muted Gold (#D4AF37): Accent color for CTAs and highlights

3. Typography:

• Headings: Playfair Display (Elegant serif for a luxurious feel)
• Body Text: Montserrat (Clean, modern sans-serif for readability)

4. Iconography:

• Simple, line-based icons representing lashes, appointments, and beauty services.

5. Imagery Style:

• High-resolution close-up shots of lashes with soft, natural lighting and neutral backgrounds.

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