MOVEMENT
Getting out of my head.
Yoga and movement pull me out of perfect-everything mode and back into being present. That usually gives curiosity a little more room.
ABOUT / SZN4
Hi, I’m Sabrina.
Designer. Observer. Professional overthinker of why people do the things they do.
I’m a Toronto-based designer with a background somewhere between design, technology, ecommerce and human behaviour.
I love making digital experiences look beautiful, obviously — but I’m much more interested in understanding why something works.
01 / CURIOSITY
I’m always asking why.
Why did someone click that button?
Why did they scroll past that section?
Why does one experience feel effortless while another makes you want to close the tab immediately?
That curiosity is usually where my design process starts.
02 / FROM FIXING TO DESIGNING
I design for people, not pixels.
01
I started on the technical side — websites, integrations, ecommerce platforms and real customers trying to get things done.
02
The part I loved most wasn’t just troubleshooting the experience. It was noticing where people got stuck and asking what could be better.
03
I wanted to design a better one.
“
I don’t just want to know what users clicked. I want to know what made them click it.
— ME
WHAT I BRING
I design it. Then I build it.
My technical background means I don’t hand off a mockup and hope. I take ideas from research and wireframes all the way to working front-end.
DESIGN
- UX/UI and product design
- Ecommerce UX and CRO
- Experiment and measurement planning
- Information architecture and user flows
- Wireframing and interactive prototyping
BUILD
- HTML, CSS and JavaScript
- Shopify theme development (Liquid, Dawn)
- Responsive, accessible front-end
- Deploying with GitHub and Vercel
- AI-assisted prototyping with Claude and Lovable
TOOLS
- Figma
- Adobe XD
- VS Code
- GitHub
- Vercel
03 / AWAY FROM THE SCREEN
Some of my best ideas happen when I’m nowhere near my laptop.
You’ll probably find me somewhere between a yoga mat, a body of water and a sketchbook.
WATER
Where everything gets quieter.
I love being near water. It gives my brain enough space to stop forcing an answer — which is usually when the better one shows up.
MAKING
Paper before pixels.
I sketch jewellery, shapes and ideas simply because I need to see what they could become. Not everything has to start perfectly — sometimes it just has to start.
04 / IT ALL COMES BACK TO CURIOSITY
Movement teaches me to notice.
Water gives me space to think.
Sketching reminds me to explore.
And I think all of that makes me a better designer.
