
FragranceBuy:
Deals vs. Discovery.
Two homepage directions for two shopping mindsets: finding a great deal and finding the right scent.
EXPLORE CASE STUDY ↗SABRINA MOHAMMED / SELECTED WORK
What helps someone choose, trust, or take the next step? Four self-initiated studies exploring exactly that, each designed and shipped as a live, clickable prototype.

Two homepage directions for two shopping mindsets: finding a great deal and finding the right scent.
EXPLORE CASE STUDY ↗
A guided car-buying experience that brings budget, lifestyle and confidence into the same decision.
EXPLORE CASE STUDY ↗
A listing-quality assistant that helps dealers understand what needs attention, why it matters and what to do next.
EXPLORE CASE STUDY ↗
An inventory-planning concept that turns market signals into explained recommendations and a clear next action.
EXPLORE CASE STUDY ↗